I love the fact that if a dog went missing that the Doggone tag gives options on getting them back as quickly as possible. Having been in the situation of having my puppy stolen, the technology the Doggone tag provides would have given me more avenues to get her back. When you lose your dog, the panic is blinding.
People that adore their dogs will definitely opt for the Doggone tag when registering their fur baby. The Doggone tag makes paying registration fees feel worth it.