Privacy Policy

Doggone is committed to the protection of your personal privacy and so we have developed this plain-language privacy policy to explain how we look after your personal information.
This policy describes the information Doggone collects about you, how Doggone uses that information, how that information may be disclosed, the security of that information, how you can access and correct your information and other relevant details concerning your privacy.

Why we collect your personal information

Doggone is about:

• helping registered dog owners (you) find their lost dogs; and
• helping Councils with their dog registration and dog control activities.

To start, you need a Doggone Bluetooth tag for your dog which you will receive from the Council when you register your dog. It will have your dog registration number on it and a message to anyone who finds your lost dog asking them to text the dog’s registration number to 4133 to receive your contact phone number (as provided by you).

You need to download the Doggone app and enter in your emergency contact details together with detail about the dog (that has not been pre-populated by the Council) with the option of including: a photo; microchip number; name of dog; gender; age; date of birth; spayed/neutered; nature; medical information; and vet’s name and contact number.

It is important that the information you provide is correct. If your contact details change or any information about your dog requires updating, you need to update it as soon as possible.

The only personal information Doggone needs from you is your email address and a contact mobile number for you.

If you want to provide Doggone your name or any other personal information – that is over to you.

If you want to use a separate phone for the Doggone app or use someone else’s mobile number (with their permission), that is ok.

If you have given permission for your mobile number to be released to the person finding your dog, then the finder will receive a text back from 4133 with your number so the finder can contact you directly. If you have not given permission for your phone number to be released, then the finder will be given the contact number for the local council shelter.


Personal information about a person who has the app on their phone is not linked with the person finding the dog.

If your dog has gone missing, you can use the Doggone app to notify that your dog is lost. If your Doggone tagged dog is anywhere near a person who has the Doggone app on their mobile device, then the app will be triggered by your dog’s Doggone tag and you will receive a notification via your Doggone app to let you know the vicinity of where your dog may be found by you.

Your council may have shared some information with Doggone when you registered your dog. You will be told about that at the time of registration. It will be information like your dog’s name, registration number, microchip number, and your contact phone number. This information will be linked to your dog’s Bluetooth registration tag.

Doggone may share information about lost dog notifications with any council or a council’s animal control officer, including a dog’s location at a particular time, and information about other dogs in the vicinity if a council is investigating an incident or trying to find a dog. This information may be used by the council to discuss an incident with you or why your dog is getting lost/wandering.

Other Information and Use

Doggone may also collect and store information about your visit to its website, including:

• The name of the domain in which you accessed the internet
• The date and time you accessed the website
• The internet address of the website from which you linked directly to the website
• The pages you accessed while visiting the website

This information does not in itself identify individuals and is used to measure the number of visitors to the website and how it was navigated. This information assists us to make the website more useful to you.

Doggone may also collect information from you or website visitors for the purposes of improving our quality and effectiveness and to provide you with information. Doggone welcomes questions and feedback from you about all aspect of its service. We store those questions and any feedback in order to make our service better. Doggone will not publish your name in connection with any information you provide without your permission.

Doggone may use your personal information to:

• provide products and services to you
• provide you with dog welfare information and tips, newsletters or other communications

If you do not want to receive these notifications, you can opt out via your account settings on the Doggone app.

Other than for the purposes we have told you about, Doggone will not use your personal information without your prior consent. The only exceptions are where disclosure is necessary to prevent injury to life or health, to investigate any suspected unlawful activity or where it may be required by law such as in a response to a warrant, subpoena or other legal process. Doggone may also provide information to third parties where any of our functions or services are being outsourced. In that situation, the third party will be required to comply with this privacy policy and confidentiality.


Cookies are small text files that are placed in your browser by the websites you visit. They are widely used to help users navigate websites efficiently, to perform certain functions on the sites, and/or to provide site owners with information about how their sites are used.

Doggone uses cookies on our site and on our app where they are required for a particular feature to work – for example, if you are a logged in user, to allow you to remain logged in whilst you complete certain tasks.

Security of your Information

Doggone will take all reasonable steps to ensure security of your information from risks such as loss or unauthorised access, destruction, use, modification or disclosure. Your personal information is maintained in a secure environment which can be accessed only by authorised personnel.

However, no data transmission over the internet or information stored on servers accessible through the internet can be guaranteed to be fully secure. These activities are taken at your own risk.

Access and correction of Personal Information

You may request access to your personal information held by us at any time. You may do this through your Doggone app or by sending us an email at the contact address shown on this website. If any information is incorrect, you may update it yourself or request Doggone to do so.

Links to Other Websites

Doggone is not responsible for the privacy practices or content of any other website that is linked to this website. It is your responsibility to investigate the privacy policies of those other sites.

Changes to this Privacy Statement

This privacy policy may change from time to time particularly as new rules, regulations and industry codes are introduced. We will notify Doggone users of any change.