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Doggone is an innovative and sustainable technology-based solution for the quick and safe reuniting of you and your pet.

Doggone offers the best of both worlds – App-based reuniting technology and SMS (text) technology. The Bluetooth chip in every Doggone tag is programmed to connect with the GPS capability on any phone nearby that has the Doggone app installed. This enables the GPS on that phone to be used to create a location point for the sighting of your pet – these sightings are then sent anonymously and encrypted from that device.
In addition, the SMS technology enables all members of the community to immediately help reunite a lost pet with its owner by simply free-texting the pet’s unique tag number to 4133.

We are working with Councils around New Zealand to integrate Doggone into the annual dog registration process, to add greater value for you, and even greater safety for your dog.

How it works:
Smart tags

Doggone’s innovative IT-based solution has been specifically designed to help reunite pet owners with their lost pets – quickly, efficiently and safely.

For dog owners whose Council is partnering with Doggone, you can upgrade to a Doggone Bluetooth registration tag, either at the time of registering your dog or any time during a dog registration year. Your Doggone registration tag will be your dog’s official Council registration tag.

Once you’ve received the Doggone Bluetooth tag, you create a Virtual ID profile for your pet in the App.  This ensures that all sightings of your pet are recorded in your pet’s profile (under Location History), and visible to you as the pet’s owner in the App.

The Doggone Bluetooth tag acts as a beacon, sending out multiple signals every second, looking for any nearby phones with the Doggone app installed.  Whenever a pet wearing a Doggone tag comes within 60 metres of a phone that has the Doggone app installed, the tag will be ‘discovered’ by the App and will automatically record a sighting of the tag using the phone’s GPS.  The sighting shows the location of the phone at the time the tag and the App interacted.  Every sighting is date and time stamped. The sighting is only ever visible in the pet owner’s app and never on the phone that created the sighting.  All sightings made by devices are sent anonymously and encrypted.

You can use the App to mark your pet as missing and you’ll receive real-time notifications of all new sightings of your pet – effectively providing a bread crumb trail for your pet every time it passes a phone with the Doggone app installed. If your Doggone Bluetooth tag is offered through Council as the official dog registration tag and you mark your dog as missing in the App, your local Council animal control team will be notified, so that they too, can help quickly reunite you with your dog.

If someone in the wider community who has the Doggone app on their phone sees your pet out wandering alone, they can quickly and easily mark your pet as wandering on their phone and you will receive a real-time notification of its location.

In addition to this, every Doggone Bluetooth tag has a unique registration number printed on it, so anyone who finds your pet can access your nominated contact number by texting your pet’s registration number to Doggone’s free-text reunite service, 4133.

The Smart Tag

Every Doggone Smart tag contains a Bluetooth chip which allows the tag to be ‘discovered’ by any nearby phone that has the Doggone app installed. The tag does not need to be synced with the owner’s phone. Doggone uses iBeacon, which is compatible with both iPhone and Android technologies.

The Doggone tag is lightweight and robust, with a toughened outer casing and a UV coating. The tags are water resistant to iPX7 standard, and do not require battery replacement – they are designed to last 14-16 months. The Doggone tag uses Smart Bluetooth 4.2 (low energy) which means it’s safe for your pet to wear.

The pet’s unique tag number is displayed on the tag, together with Doggone’s 0800 321 111 customer service number. On the other side of the tag is a message to free-text your pet’s registration number to Doggone’s free text reunite service, 4133, if your pet looks lost and they’ll immediately receive your nominated contact number by return text, so they can let you know your pet has been found safe and sound.

The Doggone Bluetooth tag links with your dog’s Virtual ID profile created as part of activating the Doggone service. You will need to include your emergency contact number in this profile so that if someone uses the free 4133-text service to help reunite you and your pet, your nominated contact phone number is available to be shared by return text.

Participating Councils that offer Doggone as an official dog registration tag, will give their dog owners the option of having a standard plastic dog registration tag or a Doggone Bluetooth registration tag. The tags are coloured to comply with the Dog Control Act colour specifications. You need to opt for the Doggone Bluetooth tag when completing your dog registration and it will be sent to you once your registration is complete. Councils may choose to charge a fee for the Bluetooth registration tag additional to the standard dog registration fee for that Council.

The Free Doggone App

The Doggone app is free and very simple to use.  It doesn’t need to be open on your phone to work, so it’s not constantly drawing on your phone data or battery life.

Bluetooth and location permissions need to be enabled in both your phone’s settings and in the Doggone app to ensure that you get the optimum number of location sightings of your pet and receive any information about your lost or wandering pet. This will also allow your App to create location sightings for other pets which could in turn assist that pet owner in finding their lost pet. All sightings made are sent anonymously and are encrypted, whether they are generated by your phone or someone else’s phone.

The Doggone app is available for anyone to download – pet owner or not.  Simply by having the App downloaded, anyone can passively help owners be reunited with their lost pet.  The App discovers any nearby Doggone tags and creates a sighting for that tag.

If an App user wants to use the ‘Report Wandering’ feature, they will need to register an account with Doggone, which is very quick and easy and simply involves entering their email address and creating a password.

Some of the things you can do with the Doggone app include:

  • View all of your pets within the App.
  • See a location history for your pet(s); displayed in chronological order.
  • Mark your pet as ‘missing’.
  • Mark your pet as found once you are reunited.
  • Mark someone else’s pet as ‘wandering’ if you see a pet out and it is clearly alone.
  • Update any information about your pet.
  • Update your contact details.

Download the App for free


Open the App Store (Apple) for iPhones (iOS)
or Play Store (Google) for Android


Search “Doggone reuniting dogs”


Tap to install the App:
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Install (Android)

Creating your Pet's Virtual ID Profile

A virtual ID is simply an ID that is stored in the Cloud – as opposed to written down somewhere.

Your pet’s virtual ID profile is created by you, its owner, and is stored by Doggone in the Cloud. When creating your pet’s ID profile, you simply enter information about your pet that would help you be reunited with them. Some of the fields within the profile are mandatory (e.g. pet’s name, owner’s phone number).

You can update your contact details and/or your pet’s details at any time in the Doggone app. Updated information is live immediately.

If you have a need to remain anonymous, or if you don’t have a cell phone, you can nominate an alternate contact phone number in your pet’s profile, or you may wish to use Doggone’s 0800 321 111 phone number, so that the team at Doggone can make contact with you directly.

You can have more than one carer listed against your pet’s profile – which comes in very handy when you’re a million miles away from the action!  Simply ask your pet’s other carers to download the Doggone app and create an account.  Then visit https://doggone.co.nz/multiplecarers/ and complete the form. Alternatively, you can contact us on 0800 321 111 and one of our customer service team will be only too happy to help.

No member of the public has access to any information about your pet or its location, other than you. Your pet’s virtual ID is password protected to ensure your privacy and security of information.

Doggone is fully compliant with the Privacy Act.

'Report Wandering’ feature (patent 747763)

Anyone with the Doggone app on their phone can use the ‘Report Wandering’ feature to help reunite you with your pet.

By tapping on the ‘Report Wandering’ button, and then selecting the ’Someone Else’s’ button, a photo of all pets within 60 metres that are wearing a Doggone Bluetooth tag will be displayed.  Simply identify the wandering pet from the photos displayed and a notification will be sent to that pet’s owner alerting them that their pet is out wandering alone.

If your Doggone Bluetooth tag is an official Council dog registration tag, the animal management team at your Council will also be notified so that they can assist if required.

If a photo of the wandering pet does not appear, it’s either because the pet owner has not yet uploaded a photo in their pet’s profile in the App or the pet is not wearing a Doggone Bluetooth tag.

The ‘Report Wandering’ feature is one of the many unique features of Doggone and it has a registered patent (Registered Patent 747763).    In addition, Doggone has a patent pending for the full Doggone service, and an Innovation Patent in Australia.

How it works:
4133 free-text service

Anyone can use Doggone’s free 4133 text reunite service to help reunite a pet with its owner – whether they have the Doggone app on their phone or not.

On every Doggone tag (Bluetooth tag and text tag), there is a prompt on the tag “If I look lost, send a free text to 4133 with my tag number to contact my owner”. There is no charge associated with someone texting a message to, or receiving a message from, Doggone’s reunite service, 4133.

In the event that a member of the community finds your pet wandering, they can simply free text your pet’s tag number to 4133 and the pet owner’s nominated emergency contact phone number is immediately sent by return text message to enable contact. The pet owner can update contact information in the App as often as they like, whenever they like. All changes made are live immediately. This ensures that the right person can be contacted when it matters!

Doggone provides a 100% guarantee that if someone finds your pet and texts its tag number to 4133, your preferred contact number will be texted straight back to the Finder – 24/7, 365 days a year. If the number isn’t texted straight back, and your dog is impounded, Doggone will pay the impoundment fee.


We are about to unleash big things!

Our new website is coming soon!

But wait there’s more …. 

Doggone’s much anticipated GPS Smart Tag is about to be released.

To experience true peace of mind that comes from always knowing where your pet is, pre-order now!

Discount available for all pre-orders.